Spamming is illegal and has a detrimental effect on the mobile messaging industry as a whole, and we are therefore committed to ensuring best practice standards are adhered to by our clients. As such, we require all clients to be familiar with the following anti-spamming recommendations, where spamming is defined as the sending of unsolicited commercial communications.

- eGateSMS are strictly against the sending of unsolicited SMS messages, notifications, alerts or any other form of inappropriate communication.

- If marketing communication messages are being sent, clients should ensure they obtain the individual recipient's consent prior to sending any marketing communication via SMS.

- Clients are advised to include a simple and inexpensive 'opt-out' option within their messages, allowing the individual recipient to choose to stop the receiving of any further messages if they so wish.

- Clients should ensure that their mobile marketing campaigns are correctly targeted with appropriate content which is of value to recipients.

- Clients are reminded that they should comply with all applicable laws and regulations concerning the collection, processing and use of personal data.

- All marketing communication SMS messages must identify the sender / source and clearly state the price of the product / service promoted in accordance with advertisement legislation.

- Please note that eGateSMS do not permit any SMS traffic which is of a spamming nature. Evidence of spamming will result in service being suspended or may lead to the termination of your account.

- Full account must be taken of all applicable laws and regulations in (i) the country from where you are initiating the sending of SMS, (ii) the UK and/or USA depending on your use of eGateSMS�s infrastructure in those countries, and (iii) the country or countries to where you are sending SMS.